The term DESIGN has different meanings depending on the environment in which it is used. As a result, it is necessary to take a stance in order to define it. In our case, PHI DESIGN is resolutely positioned in the market economy and industrial production. Underlying this choice is the obligation to meet corporate requirements in terms of creativity, innovation, technology and ergonomics, with the ever-present will to comply with the marketing constraints of the context. For us, design is the art of finding a balance between style, functionality and cost for each project. The result is the creation of a positive relationship between the product and the user. This explains why a product that has undergone a design study is successful and sells better than another.

Φ (phi) is the 21st letter of the Greek alphabet. It describes a mathematical constant, but it is also a proportion. It is considered to be particularly well balanced. It is found everywhere in nature: shells, plants and the human body follow its rule of proportions. Brilliant minds in ancient history identified it, and Leonardo da Vinci made abundant use of it in his work.