Elegance is the basis for the design of this freezer, featuring a profile that is both raw and modern.

Products are stored and lit against a totally black background. Once in place, the ice-cream packages are part of the display, creating an image of luxury enhanced by the products’ surroundings.

Create a freezer in line with Movenpick’s new visual identity to highlight the range of frozen products.

• Use a standard production freezer as the base

Design

• Style study

Engineering

• Definition study of the design