Thomas Perrot, founder of TIRAKA contacted our team to help is startup develop is innovation: a cleaning brush for sport shoes.

TIRAKA’s statement was simple: there was no solution on the market to efficiently clean shoes without using chemical products or a lot of water.
PHI DESIGN created the design and helped the young startup to develop this innovative, eco-friendly, and low-cost cleaning brush.

100% made with recycled plastic, the brush allows to quickly and easily clean your shoes with only 30cl of water (10 oz).

It is the beginning of a success-story for TIRAKA, as they already sold thousands of brushes, and won the Innovation Trophy of the FFF (French Soccer Federation) in 2020.